Gamecocks Football in Columbia, SC: A Generational Tradition

Who is this for?

  • Fans of the University of South Carolina Gamecocks, those visiting for the SEC conference, or anyone who loves football.


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"White 80, set, hut, hut!" The center snaps the ball to the quarterback. He drops back to pass. You hold your breath as he scans the field for an open receiver. The offensive line pushes back the defenders as the middle linebacker streaks through the opening, aiming to sack the QB. At the last second, he finds his target and uncorks a deep ball, taking a hit as he does so. The ball seems to float in the air for what seems like minutes, as the time clock etches closer to zero. It’s caught! Touchdown! 


That energy you feel? Only a sample size of what it’s like to be in Williams-Brice stadium during a University of South Carolina football game. From the roar of the crowds to the vibration of the stands, it’s hard to describe the experience you’ll feel attending one of these special games, but believe us when we say it’s life changing. During the fall, Columbia transforms into a central hub for thousands of fans geared up in garnet and black packs. And as the University of South Carolina continues its dominance in the SEC conference, the area only gets more exciting as each game comes. 


Every Saturday feels like a statement opportunity for the Gamecocks. Join us as we explore all the traditions, touchdowns, and tailgates that make the USC Gamecocks a must-watch team.

Williams-Brice Stadium sign with a large garnet

The 2025 Gamecocks Season

As of writing this article, the 2025 season is underway for the Gamecocks, led by head coach Shane Beamer. The USA Today Sports Network SEC Coach of the Year in 2024, Beamer aims to develop his team into a force to be reckoned with, and based on how the season opener went, he’s doing just that.


The game against Virginia Tech at Mercedes-Benz Stadium was more than just four quarters of play, it was a national spotlight moment. South Carolina’s defense made a statement, holding the Hokies to under 200 yards. Fans gathered in Columbia to celebrate the 31-24 victory, bringing that desirable Southern energy to several local restaurants and bars.


By the time they returned to Williams-Brice for their first home game, you could practically hear the Sandstorm song echoing throughout the city. With quarterback LaNorris Sellers making highlight-reel plays on every snap, the Gamecocks are setting up what will be another successful season. Beamer’s squad is ready to dominate deep into the season, sure to excite all Gamecocks fans for years to come.


Highlights so far:

  • Season Opener: 31-24 win vs. Virginia Tech in Atlanta
  • Home Debut: 38-10 victory vs. South Carolina State
  • First SEC Test: 35-13 win vs. Kentucky

Inside Williams-Brice Stadium

If you’ve never seen the inside of Williams-Brice Stadium, you’re missing out. Seating more than 77,000 eager fans, it’s one of the loudest and most passionate venues in all of college football. Named after the great Martha Williams-Brice and her husband Thomas, this stadium is currently the 16th largest on-campus football stadium in all of the United States. It’s no wonder you can hear the pounding of feet and the Sandstorm chant from miles away!


Game day traditions include:

  • The Cockaboose Horn: Blasting before kickoff and after every big play.
  • The Garnet Walk: Players march through the crowd to enter the stadium.
  • The Flyover: F-16 jets race across the sky before each kickoff.


It’s not just a football game here, it’s a spectacle of sounds, colors, and emotions that help to define the Southern traditions of South Carolina.

Group of people at a tailgate party, arms raised in celebration; food and drinks on the table.

Tailgating: An SEC Rite of Passage

When they’re not in the stadiums, chances are the fans will be tailgating. By Friday night (yes the day before), parking lots are filled with RVs, tents, and grills as fans settle in for an exciting weekend ahead.


Some of the best tailgating areas include:

  • Gamecock Park: This spot is known for the best setups, live music and food trucks.
  • Heyward Street: Alumni cookouts rain supreme here, along with over long-standing family traditions
  • South Carolina State Fairgrounds: Right near the stadium, it’s a perfect spot to crack open a cold one. 


The food alone is worth the trip, where you can find things like smoked brisket, pulled pork, shrimp and grits, and, of course, beer. Tailgating isn’t just a way to kick off the game, it’s a social ritual. Fans from all over swap stories of teams’ past while their kids play pick-up games in the parking lot. The laughter that echoes throughout the lots is something that you’ll cherish forever.

Columbia, SC on Game Day

There’s so much to do here in Columbia that the weekends often spill beyond the stadium. From the weather to the sites, you’ll quickly see why so many come out to celebrate all of life’s happenings in our little slice of heaven. 


Don’t miss out on:

  • The War Mouth: Your classic Carolina BBQ and cocktails.
  • Gervais & Vine: Tapas, wine, and a great atmosphere, need we say more?
  • Hunter-Gatherer Brewery: Plenty of tailgate snacks to go around, along with local craft beers.
  • Five Points: The nightlife in this neighborhood is perfect for your post-game celebrations.


In between all the action, visitors can also enjoy:

  • A stroll through the heart of campus over at the USC Horseshoe.
  • A walk or paddleboard session at Riverfront Park
  • Shopping and listening to music at Vista and Main Street Districts


Honestly, every corner of Columbia joins in on the college football season, making game days and weekends feel like a city-wide festival. There’s nothing better!

Football players line up on the line of scrimmage, hands on the ball, ready to play. Green field.

Why We Bleed Garnet and Black

If it isn’t obvious by now, Gamecocks football is more than just a sport here, it’s a lifestyle. Generations of families come together to watch, cheer, cry, and celebrate, forming unbreakable bonds that go beyond the scoreboard. From the electric buildup before kickoffs to the crowd singing “Sandstorm”, there’s no experience quite like a game here. You’ll absolutely fall in love with the unifying chants of “Go Cocks!” echoing throughout the night, and quickly find yourself cheering along, even if you weren’t a fan before.


The shared emotion, the pride, and the dedication is what defines SEC football and makes the University of South Carolina so special. 

Making the Most of Your Weekend

During your trip to South Carolina’s capital, you’ll want to plan a full weekend. Here’s how to experience it all without the stress:


Before the game:


On game day:

  • Get to Williams-Brice early for tailgating and the Garnet Walk
  • Bring sunscreen, portable fans, and cash for vendors
  • Stay hydrated, the SEC runs hot


After the game:

  • Celebrate the big win in style at Five Points or the Vista
  • Grab a late-night bit at a local diner
  • Rest easy at one of the most affordable and comfortable places: Chesnut Cottage B&B

Stay at Chesnut Cottage B&B for Gamecock Football Weekend

The SEC doesn’t just produce great football, it creates unforgettable weekends. From the sunrise tailgate late-night toasts, Columbia captures the best of Southern football culture. With all there is to do, you’ll need a quality place to stay and rejuvenate from the early days and long nights ahead. The Chesnut Cottage B&B is just a few minutes from campus and Williams-Brice, offering handcrafted luxury stays at an affordable price.


Start your mornings right with our freshly made breakfasts, and get ready to lose your voice in the excitement that is Gamecocks football. We hope to see you there, “Go Cocks!”